Free Rares: I will send you two random rares for each additional item that you buy from me
That makes it potentially very easy to activate them four or five times a turn after the midgame, which gives red/white one of the most reliable ways to finish opponents off without needing to dominate the combat step
Rather than attempting to ramp up production to meet these additional demands, both companies appear to be leaning in, encouraging the scarcity with ever-more-desirable and underproduced sets, for significant short-term gains
The other interesting bit about the new set is that it marks the second special set released in a relatively short span of time
Between Base Set and Neo Genesis, there weren't too many useful cards printed that let you draw more cards
White decks are known for generating tons of creature tokens, often going wide with Aggro and Lifegain effects